THE SANTA BARBARA

Solstice Hat LogoSummerSolsticeCelebration

2017 Festival: June 23, 24 & 25, Alameda Park | Parade: Noon, Saturday June 24th, State St.

Thank you for considering sponsoring the Summer Solstice Celebration, workshop, parade or festival. We encourage your creativity.... feel free to mix and match your sponsorship, or suggest ideas that may not be listed here.  Please view the list below as a collaborative conversation where together, we build a sponsorship that reaches the desired audiences and goals of your organization.

Check out the links below for videos of the Solstice Parade, Festival and Workshop. 

2016 Video of Solstice Parade 

An Interview and walking tour at the Community Arts Workshop 

The Making of the Solstice Parade - About the Workshop

2016 KEYT Pre-Parade Coverage at the Workshop

A sponsorship at any level supports underwriting the costs of the Workshop, the Parade and the Festival, specifically in these ways....

(Community Arts) Workshop

  1. Cost of the 3 - month space rental of the Community Arts Workshop
  2. Staffing of the Workshop with (1) Artistic Director (6) Artists in Residents and support   staff (2) Jr. Artists, (3) Technical Staff  (2) Registration Staff and Staff Coordination of Volunteers
  3. Creative materials, tools and maintenance of tools
  4. Summer Camp Programs for low - income teens
  5. Keeping costs very low for all participants and free for those who can't afford to pay.

The Parade

  1. Infrastructure
  2. Permitting costs
  3. Police Services to close 10 blocks of city streets 

Festival at Alameda Park

  1. Over 20 hours of live stage performances on the Main Stage
  2. 12 hours of youth music bands on the Children's Stage
  3. Arts and Crafts booths
  4. Low participation fees for variety of local non-profit organizations
  5. Local and visiting food vendors
  6. Children's Creation Station where families can make costumes and masks leading up to a          Children's Parade on Sunday 2 PM.

OUR COMMITMENT AND FOCUS

Our Mission

We strive to be Santa Barbara's Biggest Art Party with A Purpose! Our mission is to bring the community together through the arts.

Solstice gives back in a number of different and has the following commitment and focus areas.

Inclusiveness

We are dedicated to welcoming ALL members of our community from ALL economic and ethnic backgrounds, genders and sexual orientations, able-bodied to disabled, providing them with a nurturing place to create and express their unique individuality in a safe, educational environment.

Education

We have team of staff that offers classes and workshops at various locations around town for the community how to create masks, costumes, floats and parade ensembles that include theatre, dance and song. We have opportunities for artists and community members to participate in art exhibits and various types of mentorships on how to create a float to how to plan a special event.

Collaboration

We have recently begun honoring a different community organization's good works each year. This year we are celebrating the Unity Shop for their long-standing dedication to our community. We are excited to have this wonderful community minded organization lead off our parade with the Theme of Celebrating Unity!

Environmental

We are dedicated to using recycled materials in the float building process. Each year we save the wood and 90% of materials go back to creating a float next year or are donated to a group or organization that wants it. At the festival we strive to divert over 90% of materials from the dump and make it mandatory for vendors to use compostable and recyclable materials. We encourage participants to walk, bike or carpool to the event and have a number of incentives for those who do.

Local

We support and encourage local food and craft vendors and seek to build mutually beneficial partnerships with area organizations wherever possible to grow new audiences and opportunities for local artists and area businesses.  

 Your contribution supports: 

Not only are you helping to support a longstanding community tradition stay strong in Santa Barbara you are helping grow the close-knit fabric of Santa Barbara, the relationships and the multigenerational connections that make our community thrive.

2017 SPONSORSHIP OPPORTUNTIES

The 43rd annual Solstice Parade and Festival will feature artists, dancers and ensembles of all types walking, skating, peddling through the middle of Santa Barbara. The parade ends in a mid town city park where music, food and a beer garden await an audience of 80,000.

COMMUNITY ARTS WORKSHOP SPONSORSHIP
($50,000 to Sponsor the Full Workshop for 2.5 months )

Over 1000 people participate in a creative flurry of activity at the Solstice Community Art Workshop between May to July leading up to the Parade. The workshop is open to the public from 3-8 PM, M-F and 12-6 PM on Saturday and Sunday for all of May and June (8-10 weeks). The last two weeks before the parade the workshop is open nearly around the clock as the entire community puts on the final touches to their floats and practices their dance ensembles for the parade.

Kids, families, and anyone with an interest young and old has an opportunity to learn how to build floats and create parade ensembles, and costumes using mostly all recycled materials. The camaraderie and creative spirit in the workshop is contagious. Help us to inspire future generations and keep the spirit of Solstice alive and well!

Your sponsorship also supports:

1.  The salaries for the Community Arts Workshop staff team -                 $35,000

Including a (1) seasoned Artistic Director, cadre of talented (6) Artists in Residents and (2) Guest Artists and (3) Technical Staff a (3) Costumers (3) Mask Makers and (10) support staff team members. 

2. Your sponsorship also supports (2) teen Junior Artist in Residents          $1000

to receive mentorship, training and a stipend that supports training the future generations for Solstice.

3. A Week Long Art Camp for Teens                                                                        $5000

Your sponsorship pays for 2 dedicated Artists to work with 12 teens 13-15 for one week leading up to the Solstice Festival. Specifically your sponsorship would underwrite the materials and staff costs, and tuition for the students for a week-long Solstice children's day camp that precedes the Children's Festival where kids can let their creativity shine while learning the art of puppetry, dance, drumming, costume and mask making in preparation for the children's parade with the support of two dedicated artists.

4. Materials                                                                                                              $10,000

Your sponsorship pays for a staff person to recruit and coordinate recycled materials. Donations pay for tools and materials as well as maintenance on tools and equipment.

5. Underwrite a Kids & Family Day at the Workshop!                                 $2,250

We want to let as many kids, families and residents enjoy the creative spirit in the workshop as possible. Some organizations, kids and families cannot afford the costs of the workshop fees. We try to keep costs very low which are only $45 for adults and $30 for kids under 12 to participate in the parade and workshop as many days as they would like to during the entire time the workshop is open. Your sponsorship would allow 50-75 participants to come to the workshop for the season for free, or to a youth or other organization to have a special team-building day at the workshop.

Parade Route VIP SEATING AREA Sponsorship -                                           $2500

Several VIP shaded seating area are available along the parade route.

A 6 ft. x 2 ft. sign in the VIP seating area with your company's name on it can be seen by thousands of people all day Saturday while you entertain 50 of your own guests in the tent in prime viewing along the route. VIP area comes with water and snacks for your guests.

FLOAT Sponsorship                                                                                       $3000

Your sponsorship supports a salary for a dedicated artist to facilitate a community float building process with up to 50 people. The sponsorship includes materials and participation fees for all 50 individuals. Your sponsorship name and logo will be on the wall of honor at the workshop and your logo or banner will be located on the float when parked at the festival and included with the float description in the write up the Solstice website and print ad in the Independent.

ENSEMBLE Sponsorship                                                                                 $3500             

Your sponsorship supports a salary for a dedicated teacher to teach a group of community members how to perform as a dance troupe during 3-4 weeks of bi-weekly classes. A portion of your sponsorship also supports a stipend for a Costume Director to make custom costumes for 50 participants who would otherwise not be able to attend. Your company's name and logo will be featured on a banner at each class session and in marketing materials or classes as well as on the Solstice website, facebook page posts marketing the classes and e-blasts.

MAIN STAGE                                                                        - $25,000

A Main Stage sponsor gets an exclusive 25 ft. x 10 ft. branded sign behind the stage. 10 x 10 Tents on the side of the stage with the tops and sides of the tents available for branding.

SPEAKER COLUMNS                                                          - $20,000

An exclusive 10 x 4 vertical sign pair hanging from both speakers. 

Either stage sponsorship includes:

Most or second most prominent logo placement with all marketing of the Main Stage musical line up including:

  1. Website (global reach to over 150,000 annually)
  2. 4 Facebook page posts (3000 + followers)
  3. E-newsletter (3000 + subscribers)
  4.  $10K Independent Ad placement with all activities in advance of festival.
  5. Logo inclusion with 200 Festival Posters placed around town
  6. Logo inclusion on 200 bright Staff/ Volunteer T-shirts

ALAMEDA PARK ENTRANCE SPONSORSHIP  - $18,000

There are four ways into Alameda Park and each corner has a 10 ft. high sign welcoming everyone to the festival. Prominent Logo inclusion on:

  1. Website (global reach to over 150,000 annually)
  2. 4 Facebook page posts (3000 + followers)
  3. E-newsletter (3000 + subscribers)
  4. $10K Independent Ad placement with all activities in advance of festival.
  5. Logo inclusion with 200 Festival Posters placed around town
  6. Logo inclusion on 200 bright Staff/ Volunteer T-shirts

STAGE TENT - $10,000

Two 10 x 10 ft. tents  with the tops and sides available for branding that are located next to the main stage. 

CHILDREN'S FESTIVAL, KIDS CAMP & PARADE    $10,000

Your sponsorship would underwrite a week-long Solstice children's camp that precedes the Children's Festival where kids can let their creativity shine with while learning the art of puppetry, dance, drumming, costume and mask making in preparation for the children's parade with the support of two dedicated artists.

At the Festival, the east end of the park is dedicated to children and their families. The area features a "Family Art Creation Station" on both Saturday & Sunday where kids and families can create their own costume and mask for the Children's parade that occurs on Sunday at 2 PM. Children can then parade with their families from the Main Stage at the Festival to the Children's area stage and end with dancing and music!

The Children's area of the Solstice Festival also has a stage with live music by Santa Barbara's best area youth bands, plus kids rides, family friendly food and family oriented booths and activities by area organizations.

A sponsorship of the Children's Festival Area, Parade and Camp would include a;

  1. 10 ft. x 4 ft. sign that hangs above the Creation Station Booth with your company name or logo, plus
  2. Most prominent logo inclusion on marketing materials featuring the children's camp, including e-newsletter to 3500 patrons.
  3. Most prominent logo in press releases marketing the camp, children's parade and Children's area activity line-ups.
  4. Section on the Website covering Teens Camp (global reach to over 150,000 annually),
  5. 3 Facebook page posts (3000 + followers),
  6. E-newsletter (3500 + subscribers)$10K Independent Ad placement with all activities in advance of festival.
  7. Logo inclusion with 200 Festival Posters placed around town
  8. Logo inclusion on 200 bright Staff/ Volunteer T-shirts

TICKET BOOTHS                                                                                 $7,500

All ticket booths for the beer garden placed throughout the park will have 10 ft. x 3 ft. signs on each booth. Almost everyone (80,000 people) stands in this line at some point during festival weekend! 

  1. E-newsletter logo inclusion and write up mentioning your sponsorship (3000 + subscribers)
  2. $10K Independent Ad placement with all activities in advance of festival.
  3. Logo inclusion with 200 Festival Posters placed around town
  4. Logo inclusion on 200 bright Staff/ Volunteer T-shirts
  5. Highlighted post on Facebook

ELECTRONIC DANCE MUSIC ZONE                                                     $6000

On the South corner of the park DJ's play all day Saturday. A pair of 10 ft. x 10 ft. tents are available for your company branding.

  1. Most prominent logo for all EDM Stage marketing materials including in E-newsletter (3000 + subscribers)
  2. $10K Independent Ad placement with all activities in advance of festival.
  3. Logo inclusion with 200 Festival Posters placed around town
  4. Logo inclusion on 200 bright Staff/ Volunteer T-shirts

WRIST BANDS - $5000

At the 2016 Parade and Festival 25,000 wrist- bands were passed out for the beer garden over the 3 -day festival weekend and for parade participants. Your logo will be on up to 25,000 people's wrists! Optional to also have logo on staff and volunteer wrist bands or lanyards. Plus:

  1. Logo inclusion in e-newsletter (3000 + followers)
  2. Highlighted mention on Facebook
  3. $10K Independent Ad placement with all activities in advance of festival.
  4. Logo inclusion with 200 Festival Posters placed around town
  5. Logo inclusion on 200 bright Staff/ Volunteer T-shirts
  6. Onsite logo at Beer / Wine Garden and Ticket Booth.

All major sponsorships listed above receive logo placement commensurate to the level of the sponsorship.

Sponsors that commit before March 1st Deadline have an opportunity to get:

  1. $5,000 in radio ads with 92.0 FM KJEE
  2. $10,000 in online ads with Edhat.com
  3. Logo, or verbal mention or company interview opportunity on video marketing pieces
  4. Ask for these specific details!

All signs will be printed free of charge upon receipt of camera ready artwork

If you are interested in any of these sponsorship opportunities, please contact Steve Meade or Executive Director, Robin Elander at This email address is being protected from spambots. You need JavaScript enabled to view it.

Solstice Parade Route Map

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